Developing A Branding System for Boyle Street's Artists Market.
*passion project
Project Overview
Boyle Street Community Services believe art fosters healing and belonging. Inspired by this, I was passionate about creating a design system that honoured their voices while supporting supporting fellow creatives in community empowerment.
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Research Summary:
Boyle Street's goal for the Artists Market is to not only provide a platform for stories but also to challenge societal narratives that miss the richness of individual experiences.
The annual market allows creators to sell their art and the artists gain all the proceeds from their sales.
Missing Brand Identity:
Despite being continuous, the sale currently lack a branding system to create visual consistency for the event.
The Logo:
The tote bag captures the spirit of a market—practical and creative. It’s a common item sold by local makers and carried by attendees, making it the perfect canvas to celebrate community, artistry, and the vibrant energy of the space.
Audience:
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Demographic: Community Members
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Goals: Provide a platform for community members to create their art and sell their art.
Design Deliverables
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Web Design
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Print
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Social Media
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Branding
Digital
List of digital deliverables include:
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Social Media Post
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Meet the Vendors Feature
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Website Ad Integration
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Vendor Registration Page